Fundraising Now? Remember Morality Impacts Valuation
Fundraising which is also called fund-raising is the method of collecting money from businesses and individuals for a reason or cause such as for donations, charity or some other purpose. The person who collects the money is known as fundraiser. Business or startup initiators are trying to finding out a way to fundraise in this pandemic situation. Another lecture was coming out from pre-Covid 19 that is Valuation struggles and Morality matters. Let’s begin with today’s article to know more!
Morality in Entrepreneurship:
Morality is a powerful word represents what’s in the soul and what everyone did or works to avoid judging others. We rather focus more on our own issues, actions and learn from others for our own work and interact more with people whom we admire the most. That’s why Morality is a strong word to use and to hear from others in business works. Some business founders was being accused as self-dealing and it turns the company’s Initial Public Offering into query. Founders faced a difficulty because a huge amount of valuation was destroyed as they were directed to the public markets. Few founders resigned from their company because their valuation came under the spotlight after illnesses and deaths related with vaping. A company’s morality matters a lot. It will really means a lot if you portray your future plan and represent what you want your future to look like. If your company is found as a fake or fraud that cheats people then the value can evaporate. People will lose trust from your company. If your company is trustworthy, good reputation will be created automatically. A founder has expressed that reputation is something which will be expressed by people in different way. To maintain morality you need to be more consistent with your work. You have to know who you are, what you want, why you want to do that particular thing, and then you’ll be better to express yourself and find out what you need to make your choice fulfilled.
Investors hesitate to accept any idea from companies right now. That shows that compromising morally are not bad, even companies have more options. The companies that let their employees talk about moral mistakes have more chances to get profits and productivity. Ethisphere is an institute for company’s profit; it actually measures a company’s moral or ethical standards, provides various helpful practices in corporate ethics and identifies company that is really good and shine. Ethisphere ranked various companies’ ethical standerds and that companies have created a large-scale sector over 5 years by more than 14%. After various researches it can be stated that companies who care about equality, diversity, environment, surroundings and most importantly care about gender can perform better and achieve success in their business.
There are financial technologies (Fintech) which improves the use financial services and automate the delivery systems. They help to make best practices and rise morality on higher level. Bankers are moving huge amount of fund from communities and trust issues are coming there also. They want to avoid getting on the hands of fraudsters, organized crime etc. Banks should set everything in a manner without hurting the small-scale businesses. Protection has been taken to reduce the trust-eroding false issues to make sure that the money is not on the hand of wrong person and have a social impact.
How to fundraise during pandemic and financial crisis?
Increase your engagement with donors by doing whatever you want. Make them understood you’re helping them and thinking about them. During this challenging time ask if they are ok or not! Appreciate them during their hard times. Have a realistic expectation. Don’t stop yourself from fundraising. Be authentic and flexible on your work. Keep communicating and update your message. Start fundraising from peer-to-peer. This is how you can focus more on fundraising. Start practicing this for a beautiful future
