Due to these Pandemic our world is becoming Phygital day by day. Phygital means physical-digital mix-up. This system has already started in education like in school and colleges through online classes, exams etc. What about the businesses all over the World?Go ahead with this article to know more. Let’s begin!
Though digital world provides lots of entertainment but in the coming future its impact will be experienced in startups, venture capitalists, business of travel and tourism, traditional grocers, etc. Few sectors such as Commercial real estate will face huge loss. But few companies expressed that they have increased their output and productivity of their business and they will continue their work from home. In various restaurants home delivery system has been started because people avoid dining at crowded restaurants. The local grocery stores in many areas have also started delivering at home through online booking. People can entertain themselves by shopping online, watching Netflix etc. Many movies were released directly on digital sites. All banking procedures, payments are going on digitally. Healthcare facilities will also become digital by giving e-prescriptions, e-pharmacy etc. So all these proves we are moving towards a Phygital world. But many of us are not comfortable with this new change. This may bring tectonic shifts in business sectors. Business companies have to make some strategies to handle these shifts:
You Have to Know this About Phygital!
Various online stores/sites provide the same items you purchase from physical store. In the coming future people like retail customers will search for online items. Want some examples of retail Phygital experience? Here it is:
Physical-Digital mix up is important because it provides the opportunity to develop positive image quickly via social media, website etc. Rapid communication between retailer and customer will be possible through this. Local retailers will find quite difficulty in it. Healthcare sectors gradually increasing Phygital connectivity. Many healthcare players find this Phygital system helpful to enhance the experience of patient, professional reputation, brand allegiance etc. Adoption of telemedicine and office visits through virtual media such as online, app, Smartphone at any place, any time is another positive side. More good sides of this system are:
In the near future various sectors will be able to offer a single tech platform with which people can perform multitask by booking appointments both online and offline, a single online tool can manage people’s personal welfare. This personal wellbeing plan will extend from online to augmented reality, AI, Combination with smart car device, smart home etc. Phygital situation will improve the brand image and experience, opportunities, experience of patients etc.
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