Gaming market holds one of the biggest share’s in the Global market. Now, if we talk about gaming it is something that is enjoyed by almost every single person. Gaming varies in different types like video games, sports games, Gambling games and people do spend a large part of interest and time and money on it.
Earlier games were in the form of CD’s and DVD’s and played on devices like PlayStation and Xbox but now video games are available in the form of mobile apps, PC’s etc with more advanced technologies. Traditional games still exist and holds about 31 percent market share and modern gaming holds 27 percent market share. As a whole both generates almost an revenue around $91 billion a year worldwide.
The face of gaming is changing day to day. A lot of game development is on the go with new graphics and demo’s. Let’s look at how gamin development is changing the world of marketing:
Gaming development has no doubt made marketing a lot easier and efficient. Gaming world is expected to change more in future with that marketing will also change to a great extent. It is difficult to predict what the future awaits for game development but some of the changes that are already undertaking are like the increase of virtual gaming market with the coming of new games, branded mobile phones partnering with the popular games and the introduction of franchise of the already existing games with more advance technology. Gaming is now a matter of multi-billion dollars and it will be more exciting to watch what drive in value it brings in future.
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