Want to build a strong brand of your own? But for a strong brand you have to create brand identity first. If you’re new to this field, don’t worry we’ll help you to learn various branding strategies for your small business. Without wasting any time, let’s get started!
How do you create your Brand Identity?
To create a powerful brand identity, first know what it is. An identity includes everything including a logo, colour palette, name, trademark, visual appearance etc. It helps us to communicate with world. So a brand identity can be called as the outward expression of a company or business. To make it strong make sure your brand identity is distinct so that it grabs customer’s attention. It needs to be memorable, flexible, cohesive etc. Your first step will be to plan your brand strategy which includes purpose, vision, mission and values. Then focus on brand messaging that is brand voice, tagline, brand personality etc. After that your one and only focus will be on logo, colour typography etc. Make a document of your brand strategies. Identifying competitors is also important. Follow your competitors. Arrange a Brand Audit; this will help to know your marketplace and your customers. Develop your brand mission statement and targeting audience is another smart idea for building a strong brand. Last but not the least let your brand personality gleam! All these will help to build a strong brand image. Building a personal Brand will boost your career!
A Trustworthy Brand is the Key to achieve success in your Business! How to Build This?
Keep it clear and transparent. The most important part is honesty; you have to be loyal with your customers. Your loyalty and transparency will let them know you’re not hiding something from your customers. Always keep your promises so that your customers know your honesty. Build great relationships with your customers. A friendly bonding is required to earn trust. You can tell stories to your customers. Yes, there is nothing more interesting than stories, so share your journey or share your own ideas with them. Don’t make the interaction one-sided, let them interact too. Accept mistakes, this is a great practice to make progress in future. You’ll earn customer’s respect by accepting your failures or errors. Take feedback and work on it to engage more customers. Appreciating customer’s thoughts will let them know your brand is real. Show your testimonials to your customers. Pair up and work with other trusted brands. Maintain consistency because people always expect same and consistent experience while communicate with a brand. Show your human side to your customers. Follow these to build your trustworthy brand. Some people don’t think about their customer and focus only on their products and this is the greatest mistake they do. So keep these in mind and go ahead!
Confused about your brand logo? Here are some tips you should try!
First you have to think why you need a logo. Mostly it is a point of recognition for your customers. A well-designed logo will help to portray your brand personality. After defining your brand identity you must be sure about the purpose or goal of your brand, right? Design according to that, colour and typography should be appropriate. Give your brand name or business, organization name. Tell people what your logo symbolize, you can customized the design style of your logo, take feedbacks or rewards regarding your logo from other people, don’t make only one design sketch a variety of concepts for a perfect logo. There are many types of logo namely Wordmark, Lettermark, Brandmark, Iconic logo design. Create a clear colour palette for your brand. Choose both light and dark colour tones and go for dominant, accent colors. Arrange the colour combination and add which suits for your brand. For all these steps all you need is inspiration and motivation. So don’t do it forcibly, love and respect your brand and do what makes you happy and inspired!
Some Branding Tips for your Small Business!
Starting a small business is quite difficult so remember the above mentioned things such as the brand identity, brand logo, brand messaging etc. Choose a voice that will represent your brand. Create a brand template. Go and hire a branding designer. Don’t forget to target audience. Don’t think high because you’re a beginner so think small and gradually you’ll make progress. Know how to write a mission statement for this you have to ask yourself these questions:
These are some branding tips to grow your business. If you liked this article please share! Till Then Goodbye!
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