Call Us
+91 9830082617

Small business SEO: 6 easy wins to boost your website ranking

Owners and marketers of small businesses often tell the same story when asked about SEO; they don’t have the time to write the content they feel is needed to do well at SEO. Thankfully though, churning out masses of copy every month is not the key to climbing small business SEO rankings. However, a good content strategy is. It will help ensure your products and services are visible when someone searches with relevant terms.

Blogs are not SEO

When writing copy for the purpose of ranking well in the organic search results, this does not automatically equal blog posts. Although your blog can be a great place to target the terms that people at the “top of the funnel” might be searching for, it is not always the most important content for you to be writing.

There needs to be a strategy behind the copy that you write for it to bring about ROI. Ensure your product and service pages are well written with keyword-targeted copy before you move on to writing blog posts.

Less can be more

Many people have the concern when they sit down to write copy for their website that they need to be writing a lot for it to count for SEO purposes. The next most important point to understand is that the search engines are looking to rank pages that best answer a user’s search query. The length of the copy on the page they are ranking is not in itself a “ranking factor” when it comes to small business SEO. Word count does not impact how high up the search results your page will feature.

Instead, write copy with the reader in mind.  Are you writing enough for them to get the answer they needed when they started searching? For product pages, for instance, a description of the product may be sufficient. There is no need to write hundreds of words unless the product requires that to adequately describe it.

Yes, studies have been conducted which suggest the longer pages of copy have a better chance at ranking higher than shorter pages of copy. However, given the complexity of the search engine algorithmsm this is more likely to be due to other factors than the length of the copy itself.

This also means there is no point in having a blog writing schedule that ties you into writing copy more than you have time for. Only write copy for your site that has a strict purpose.

The best way to use copy for SEO is to answer people’s questions

The best strategy for writing copy is to ensure you are writing copy that searchers are looking for. This means conducting research into search trends and volumes when it comes to small business SEO. There are free tools available, such as Google’s own Keyword Planner, to get an idea of how many people a month are searching for your target terms.

Look at ‘People also ask’

You might have an idea of the sorts of terms people are searching for to land on a website like yours, but there may be others that you have not considered. A quick way to get ideas of popular search phrases related to your target keywords is by looking at the “People also ask” suggestions provided by Google when you conduct a search.

Enter one of the key phrases that you know could drive qualified organic traffic to your site into Google and scroll down until you see the “People also ask” tabs. Use these as inspiration of other search terms and check out their search volume. Once you click into one, Google will populate more. You can get a long list of related keywords to help your small business SEO and start working through these to understand which terms your audience would be searching with.

Look at forums for what people want to know

Another great way to get an idea of what topics your audience is interested in is by looking online at the forums and websites they frequent. For instance, you can use the popular website Reddit to find a “sub-reddit” about your industry. From there you will get an idea of the types of questions they have. Write copy that addresses this. It is likely your audience is turning to Reddit to ask the question, then the answer does not already exist online.

Write with keywords in mind, but don’t over-engineer

The key to writing good copy for SEO is to write it for your audience and not the search engine robots. At the end of the day, the algorithms are very sophisticated and can’t be fooled just by using your target keywords lots of times.  It is also important to remember that you are trying to get your copy near the top of the search engine ranking pages so that your target audience will find it and visit your site. If they land on your webpage and it’s written just to cram in a lot of keywords, it is unlikely they will be impressed enough with your brand to stick around on your site for long.

Write your copy to engage visitors who will see it, but keep in mind the key phrases you are targeting on that page. The trick is to select a few closely related terms to target per page and then use them throughout the copy when it makes sense to do so. A good test is to give your draft copy to someone else to read and ask them if they can tell which keywords you are using. If they can, you may have overused them.

It is better to optimise existing copy than write more

A key for anyone short on time but keen to have a well-ranking site is to remember that you can make the most of the copy you already have on the site before writing more.

Look at the webpages which are ranking on pages two or three that haven’t had much SEO work done on them and see if you can optimise them by better targeting them to the key words they are already ranking for so they climb up the search results.

3 top tips to remember

  • There is no set amount of copy you need to produce per month, or length it needs to be when you do write it
  • Make sure however much copy you do manage to write is written with the purpose of ranking for particular search phrases
  • Don’t overlook copy you already have on your site

Leave a comment

Your email address will not be published.

Tag Cloud

(which was launched in March 2005 and has been used to launch over 2 000 companies including Stripe 000. personal property leases. agreements concerning the purchase 10 Ways to Generate Blog Ideas 401(k) plans 409A valuations 7 Insurtech trends to be aware of in 2021 A company that develops driverless cars Abundant Adarsh Gram Affiliate Marketing on Facebook: 4 Tips to Succeed in 2021 Affiliates Age Matter for startup Agreements or arrangements that provide benefits contingent upon a change in control. The severance or deferred compensation plans (including any salary deferral agreements Airbnb Alphabet Also president and editor-in-chief of Xinhua News Agency. He urged BRICS media outlets to be aware of the general trend of global development and be “narrators” of the. BRICS story And also agreements relating to the Company’s past stock issuances. Any documents evidencing registration rights for the Company’s also securities And Bylaws. Similar information for the Company and subsidiaries And more. If your startup is an early-stage company that is looking to fund raise in 2020 Angel investment Annual recurring revenue) Antitrust Lawsuit Any determination or opinion letter and Form 5500 filings for the last 3 years. All documents or other information relating to any loans made by the Company to its employees AR/VR ecosystem Artificial Intelligence Is Changing The Insurance Landscape Attended the event as co-chairpersons of the forum. In their speeches Augmented Reality Avoid When Seeking Investment Azim Premji University Bahrain Base salary Be proactive Beijing – The fifth presidium meeting of the. BRICS Media Forum was held via video link. Monday Best Business Structure Better leader Bitcoin Blobal market Blockchain technology Branding on Investment BRICS media Building your Brand Business Business cards Business End Goal Business opportunities in Serbia Business Owners Business plans Business Software Now Buyer Personas Capitec launches ‘Scan to Pay’ feature in its app Career myths Certificates of Designation CFO Change Challenge Change is the new Normal Charitable Partnerships Chefrome Classification (including Co-working space Coinbase Commission plan (if applicable) Community-as-a-Service: A Business Model for the 21st Century Compete with Big Companies Content is the key Contracts or proposed transactions to which the Company is a party or by which it is bound which involve obligations of Copper Intensity Copyright Coronavirus Outbreak Corporate entrepreneurship Corporate Multi-nationals Corporate to Start Cost reduction Credit cards Cruise Automation Cryptocurrency Customer Experience Dealing with online hate Definition of Goal Derailing your career Deutsche Telekom Digital India Digital Marketing Digital Marketing Strategies Digitizing your business Diligence Checklist Director of The Hindu Publishing Group of India; and Dr Iqbal Survé Directors Directors or consultants. The Company’s employee handbook. If the Company has any foreign employees Disney Do We Need A New Value-System For Professional Survival In A Post-Pandemic World Don’t Make These 6 Big Mistakes When Starting a Business DoorDash Dubai Dubai opportunity for start-ups Economies Elevate Customer Experience Empathy-Based Marketing Employee Well-being Employment agreements and offer letters with severance benefits or vesting acceleration provisions. Any plans Energy Energy business Entrepreneur Entrepreneurs Entrepreneurs share their thoughts on the topic Epic Games Etc. Executive chairman of Independent Media of South Africa Executives Facebook Family Business Favour of casual work Fear of failure Feel lost Feeling lost Financial cash flow forecasts Find a job you love Finding a work-from-home job option First deputy editor-in-chief of Russia’s Rossiya Segodnya; Narasimhan Ram Follow the evolution trends of media also and be “leaders” in. Innovative development Follow Your Dream Confidently Game development in marketing Garib Kalyan Yojana Gas Girls in business Global cloth brands Global market Gold Government Great managers way Guide to Hiring Employees Happiness Hard Work Might Not Pay Off Harsh reality and facts of the startup ecosystem He added. Jose Juan Sanchez High Expectations to Live the Life Hobby into a business How Is Automation Able To Help Insurers To Recover In The Pandemic? How Much Do I Raise for My Startup How you plan to grow your business If an employee If any. A corporate entity organizational chart If available. judgment Imperfect Progress Importance of Time Management in the Workplace Including Including employee confidentiality and proprietary information agreements. insurance policies held by the Company or of which the Company is a beneficiary and a summary of such policies Including grant dates and exercise prices. Copies of agreements relating to outstanding options Including issuance dates and original issuance price. A list of the Company’s option holders Including SnapScan and Zapper Including title Including without limitation India and South Africa India Oman Business India-Oman Instacart Instruments Investment Investment memos It’s OK to Quit (Your Job) Joy happy Kids Kind Is Not Always Good for Corporate World Leadership qualities Lease Legal Tech Companies Liens Life is good Like Huckabee CPA Love your job Manage people who are older than you Management Marketing Marketing automation Marketing Teams Microsoft Microsoft invests in Cruise Might Just Change My Life Millennial Mind Morality Impacts Valuation Mortgage Motivated when your business Fails Move Your Shop Online Mumpreneur NDAs Neurodiverse New Jal Shakti Ministry New Job Nice guys finish last Notice of exercise and restricted stock purchase agreement). If the Company sponsors a 401(k) plan Nurturing and Mentoring Talent Office Culture Office Décor Oil Online entrepreneur Or any affiliate thereof Or evidencing any agreements among the Company’s shareholders or between the Company and its shareholders. A summary of the vesting schedules of any stock or options subject to vesting Or outside the ordinary course of business. A list of officers and directors. If any officers are not currently devoting 100 percent of their business time to the Company Or payments to Or strike or other labor dispute. Information Regarding Employees and Employee · Benefits A list of the Company’s employees and consultants Or sublease of real property. Any documents evidencing indebtedness for money borrowed or any other liabilities incurred by the Company. Any documents evidencing any mortgages Order Pandemic Pandemic ready Patents Pension plans and insurance plans. So forms of agreements used in connection with any stock option plans. (such as a form of option agreement Person You Wanted to be as a Kid Petrocrats Please note them on this list. Information Regarding Disputes and Potential Litigation Any correspondence or documents relating to any pending or threatened action Power Powering African Countries PRASAD Scheme President of Brazil’s CMA Group; Sergey Kochetkov Private Fund Data Operations Production Promotion Proof of tax compliance Proprietary information or technology Public relationship Publishers Grow Purpose-led Qualities of a good mentor Quitter Reaching Goals Recently the well known startup incubator /seed accelerator Ycombinator Recruitment Relationship and marketing Remote Work Resilience as a business leader Revenue Capture Reviving the economy and building a community with a shared future Rights Rights (including conversion or preemptive rights) or agreements for the purchase or acquisition of any of the Company’s securities Russia Safe Path Said. He Samarjit Mitra Saudi Arabia Scale of personality School term Select an idea SEO SEO strategy Separately list (by country) all benefits provided to foreign employees. Of course Skill India Small Business Small Business Owners Small businesses SMART CITY- A Step Into the Future Smart phone Smuggling Sony Electronics Announces New Airpeak S1 Professional Drone Sowing future growth Start-up India Start-Ups Starting Your Own Street Food Business Startup Startup Fails Startup Fundraising Startups Stay relevant and grow Stock market Stock option plans Stocks Stop Comparing Your Life with Others Stress in business Stressed At Work Structural Readjustments Required in B-Schools Structuring Investment Subrata Chattopadhay Successful Contingency planning for Business Suit or proceeding or investigation Taking money from an investor and on any terms cannot hurt Target bonus (if applicable) Tax computations The Company in excess of $25 They expressed the hope to further deepen the cooperation among. BRICS media Toxic Workplace Tracking SARS-COV-2 Variants of Concern Trade secret or other proprietary rights Trademarking Turn your sales UAE Labour Law: All You Wanted to Know About Leaves Understanding Understandings or proposed transactions between the Company and any of its officers Unified Mobile Application Union representation Unknown and Unplanned Vaccine Rollout Values back on track VC Virtual Marketing Virtual reality VR Wages Warrants Washington State Recruits Starbucks to Help With Its Covid-19 Vaccine Rollout We suggest working with an experienced startup-focused accounting firm Well before your startup is in the due diligence phase of an important fund raising or m&A transaction. What Do LPs Think of the Venture Capital Markets: What financial metrics/benchmarks do VCs look at (such as ARR What Is Working Capital What VCs Really Look For Whether the employee is exempt or non-exempt) and state of residence. The Company’s standard form of offer letter. Any agreements Whether written or oral Why Business Angels do not invest Why practising good self-care is a recipe for Success With employees or consultants). Such employee benefit plans With members also pledging joint efforts. To improve the forum mechanism also and step up post.-Covid-19 exchanges and cooperation among BRICS media. In the fight against Covid-19 Without limitation Women in business Women mean business Workers Working Capital World Embraces Phygital World leader summit World of the Red Gem Writ or decree by which the Company is bound or to which it is a party. standard forms of agreements used by the Company. joint venture and partnership agreements. management You should be thinking about preparing a due diligence materials which includes financial documents such as P&L statements You’re Overworked Your cap table and more. Other documents to be retained will include incorporation and constitutional documents (that evidence legal ownership

© Entrepreneursface.com. All Rights Reserved.